How to prep for a media interview
Preparing for a media interview can be a nerve wracking experience, especially if you aren’t well versed in dealing with journalists and the media. Media interviews can make or break a brand’s reputation, especially in times of turmoil. When an interview goes well it can result in more business leads, stronger customer loyalty and growth of your customer base. When an interview goes poorly, it can do the opposite. Difficult questions can result in interviewees crumbling under pressure, which can be extremely embarrassing and very damaging to a brand’s reputation. Luckily there are a few simple ways to prepare for an interview to safeguard your brand from tricky interview questions and position your business as an industry powerhouse!
1. Get to know the role of the journalist and the media
Firstly and importantly, you’ll want to become an expert on the media landscape. Get to know the role of the journalist and understand the news cycle through and through. Maintaining this knowledge will give you a certain amount of control over the conversation as you’ll know what they’re looking for and can better steer the direction of the interview.
2. Identify your key messages
Key messages are the simple, clear and concise messages that you would like to broadcast to the public. They are the brand messages that are consistent across your campaigns and are usually identified when putting your PR strategy in place. When undertaking a media interview, these messages should be at the forefront of what you communicate to the interviewer.
3. Undergo media training
While identifying your key messages might be a relatively simple task, communicating them effectively with journalists is a different story. There is an art to communicating key messages in an interview. It all has to do with processing the interviewer’s questions promptly and responding in a way that gets your message across confidently and concisely. Media training can help the spokesperson for your brand communicate your key messages effectively with the public. Training can help individuals build confidence in their body language and verbal delivery. It can also prepare interviewees for tough questions so that they can remain calm under pressure and protect your brand’s reputation.
4. Practice, practice and practice again
It might sound simple, but we can’t stress enough how important it is to see and hear yourself answer questions prior to undergoing a media interview. There are a few dos and don’ts when it comes to the interviewing process, so practicing different interviewing scenarios can really help you to refine your delivery and build confidence. Whether it’s practicing in front of the mirror or recording yourself on your phone and listening back, viewing and hearing your delivery can alert you to certain problems in your speech or body language. Try maintaining a steady voice and vocal pace, avoid hesitating with words like ‘um’ and ‘ah’ and sit or stand upright and with confidence.
To celebrate Green Door Co’s four year anniversary, we want to offer you something special.
For a limited time only, we’re offering a 20% discount on media training booked in before June 30.
Our practical media training workshops are designed to achieve your specific media goals, while giving attendees the chance to play out real-life media scenarios in a training environment.
If you’ve been considering investing in media training but haven’t gotten around to making it happen, now’s the time to lock it in and get your discount.
To access your 20% discount simply book in media training with us before June 30.
If you would like to learn more about how your brand can prepare for a media appearance or would like to book in media training with us, get in touch with a PR expert at Green Door Co today.