While it’s important to create great content to draw your target market to your website or do more research about your brand, it only goes so far. Great content is a waste if nobody can see it.
As such, the distribution and amplification of your content is essential to ensuring your content gets in front of your target audience. Successful distribution and amplification of your content can extend the reach of your brand and expose your business to audiences who may be unaware of what you have to offer.
Content Distribution is the act of promoting content to online audiences in many different media formats through various online channels. These channels can be categorised into three groups, namely Paid, Earned and Owned.
Green Door Co can support your business to distribute and amplify your content through the following avenues:
Guest Posting Services fall into the earned media category. Green Door Co has a high level of expertise in suggesting newsworthy topics, drafting content with the appropriate tone and distributing the earned content on your behalf.
We are closely connected with journalists and publications from a range of media outlets across print and online which accept contributed guest posts and articles. We understand the type of content that will make them sit up and take notice of your brand.
We also work closely with business media, trade media, influential blogs and regional and local media outlets to assist your brand to achieve media coverage and have guest article contributions published.
Contact us today to discuss how we can help you create and distribute engaging content which cuts through with your target audience.