Content Distribution and Amplification

While it’s important to create great content to draw your target market to your website or do more research about your brand, it only goes so far. Great content is a waste if nobody can see it.

As such, the distribution and amplification of your content is essential to ensuring your content gets in front of your target audience. Successful distribution and amplification of your content can extend the reach of your brand and expose your business to audiences who may be unaware of what you have to offer.

Content Distribution is the act of promoting content to online audiences in many different media formats through various online channels. These channels can be categorised into three groups, namely Paid, Earned and Owned.

  • Paid Content Distribution is where you pay for content distribution, like advertising. A typical online model for paid content distribution is cost-per-click (CPC) where your business will pay a nominated amount every time someone clicks on an advertisement to be taken through to the content you are promoting.
  • Earned Content Distribution is where third-parties, like social media influencers or brand partners, distribute content about you or content that you have written. This could come in the form of product and services reviews, retweets or sharing a social media post. It’s important to remember that in order to be successful with content distribution, your content must add value. Earned media is a great way to add value for your target audience. You can provide advice and show your brand as a thought-leader within your industry, rather than straight out sell your products or services.
  • Owned Content Distribution includes distributing content via channels that belong to you. Examples include your website, your blog, email newsletters and social media.


Green Door Co can support your business to distribute and amplify your content through the following avenues:

  • Contributing your articles to relevant publications.
  • Securing guest blogging opportunities.
  • Establishing and/or managing your blog.

Guest Posting Services

Guest Posting Services fall into the earned media category. Green Door Co has a high level of expertise in suggesting newsworthy topics, drafting content with the appropriate tone and distributing the earned content on your behalf.

We are closely connected with journalists and publications from a range of media outlets across print and online which accept contributed guest posts and articles. We understand the type of content that will make them sit up and take notice of your brand.

We also work closely with business media, trade media, influential blogs and regional and local media outlets to assist your brand to achieve media coverage and have guest article contributions published.

If you need a website content writer, contact us today to discuss how we can help you create and distribute engaging content which cuts through with your target audience.