Brand Strategy & Identity

A brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of your successful brand.

A brand identity is the message your audience receives from your products, services and staff. A strong brand identity can allow your customers to easily connect your brand to the products and services you provide.

As such, it’s important that your brand strategy supports the clear identification of your brand, in order for your customers to recognise your brand by the products and services you offer.  

So if you’re launching a new business or rebranding, a strong brand strategy and identity is a must.

The first step to ensuring that your business can effectively build brand awareness and brand equity is to develop that brand strategy. Green Door Co can support you to build a brand strategy from scratch that solidifies your brand’s position in the market.

This involves uncovering your brand values, brand personality, tone of voice, key messages, and brand look and feel. Think about how you want your brand to be positioned visually. What do your target audience like? What are they looking for when they research a business in your sector?

Green Door Co can manage the delivery of your brand’s logos, colours, fonts, style guidelines, and marketing collateral.

We recommend an initial workshop to gather your requirements, which will then be input into your strategy.

When shaping your brand identity, Green Door Co can help you conceive and collect the brand elements you wish your business to portray to your audience. You must have a clear idea of your target audience to effectively convey your brand identity.

To shape your brand identity, we ask questions like:

  1. What’s your business goal? Why do you do what you do?
  2. What values drive your company?
  3. If your brand was a person, what would their personality be?
  4. How do you differentiate yourself from the competition?
  5. How do you communicate? What’s your brand’s voice?

It’s important that all the elements that make up your brand identity (like your logo, colour schemes, packaging and messages) all align and are consistent and clear. It may help to invest in brand management, such as creating a style guide and training employees on changes if you are rebranding.

Contact us if you would like assistance about how to strategically build your brand and foster a strong identity for your business.