Does your current marketing collateral speak to your ideal customer, enticing them in and giving them information? Or is it time to update your old brochures to something that can bring the wow factor?
A business’ marketing collateral is the visual representation of its brand. If you have recently added new products or services to your business or changed your branding, this is the perfect reason to update all your marketing collateral. Marketing collateral should be part of your overall marketing plan, and needs to be catchy to engage your audience straight away.
To start with, for any marketing collateral, it’s important to know your audience. Remember, it’s all about your target audience imagining themselves using your products or services.
In addition, you need to consider the platforms your target audience tend to use. For example, if your target market is young people, you need to consider the platforms they use everyday to receive information. Your collateral will need to be useful across social media, online and mobile phones. And that’s just the beginning!
At Green Door Co we will research your target audience before commencing design and distribution of any marketing collateral, to ensure your message is getting into the right hands. We then create your marketing collateral while keeping it on brand and true to your business’ voice.
It’s important to strongly reflect your business’ voice, values and culture in your collateral because your marketing materials are one way for you to share your business with the world. If it does not illustrate a true reflection of your brand, you risk losing your target audience.
We can design, print and deliver on:
Marketing collateral not only spreads the reach of your brand and message, but also allows you to show a cohesive identity of your business. If carefully tied into your larger marketing plan, marketing collateral can reflect other elements of your campaign, and encourage your target audience to further research your brand and what you offer. By encouraging your audience to find out more about your brand, you are increasing your opportunity for potential engagement.
If you would like to kick start your marketing collateral needs, give us a call. Our experience and passion will ensure you receive the highest quality marketing collateral for your business.