Marketing Strategy

Building a comprehensive marketing strategy is the key to marketing success.

With a multitude of choices to promote your business, developing and implementing a marketing strategy can seem daunting.

Your marketing strategy should reflect how you intend to achieve your business goals, and it should be more than just a promotional tool.

A marketing strategy for any given objective usually involves creating one or two strong ideas that can be used to raise brand awareness of your business and will assist to sell your products or services.

Your business plan will be the foundation of your marketing strategy so now is the time to pull out your business plan and reflect on what your aims are.

The Green Door Co team are experts in developing marketing strategies that set out a plan of attack and ensure a return on your investment.

With your guidance, we will develop a tailored and integrated marketing strategy directly connected with your business objectives, that gets results.

Before we begin to create a marketing strategy for your business, we will ask key questions around identifying your target audience and how you wish to position your business. You should be able to answer the following questions:

  • Who are your customers?
  • What are they interested in?
  • What are their problems?
  • What needs do your target customers have?
  • What is your niche? How do you do it better than your competitors?

Our strategies cover a combination of objectives, target audiences, key messages, KPIs and tactics. We recommend an initial workshop to gather your requirements, which will then be input into your strategy.

It’s important to think about how you are going to achieve your business goals and how this fits into what you answered for the questions above. This is your marketing strategy.

Your strategy should reference marketing tactics. These are the activities you would consider implementing to achieve your strategy. When selecting marketing tactics, choose activities that will complement each other, as this will strengthen the messages you are conveying.

It’s important to remember that over the course of developing your business, it’s likely you will require multiple strategies. It’s recommended that you create a strategy for each opportunity that comes your way.

At Green Door Co, we can work with you, no matter what phase your business is in – start-up, fully developed or expanding – to create a strategy that works for your unique circumstance.

Contact us to find out more about creating an integrated marketing strategy.