PR & Communications
Public relations (PR) is the craft of building a known presence and credible reputation for your business with the people that matter the most – your clients, customers, investors and influencers.
Public relations helps businesses:
★ Build brand awareness
★ Gain leads
★ Boost your reputation
★ Make important company announcements
★ Create a buzz around your brand
★ Enhance your credibility in the market
★ Increase trust with your target audience
We are experienced PR and communications practitioners adept at developing and implementing clever PR and communications initiatives which get results.
Our PR & communications service involves a holistic approach, including using the digital landscape to amplify important messages and spark conversation about your brand. From developing your PR strategy and helping you identify your key values to writing media releases and engaging the media, our goal is to elevate your brand above the competition so that you get heard.
We build connections
Building strong relationships is what we do best. We maintain expert knowledge on the media and digital landscape, and build strong relationships with key industry and media influencers to draw connections between your brand and the people that matter most.
We connect you with:
- Key online and offline publications and journalists relevant to your field
- Relevant bloggers and online influencers
- Important industry events for speaking opportunities
- Your target audience by giving your brand a media presence
We amplify your voice
We make sure your brand’s voice is heard. Whether it’s a new product or service announcement, an upcoming event or just creating a buzz around your brand, we amplify your messaging and brand so that the right people hear about it.
We strengthen your skills
We provide media training workshops to prepare a spokesperson from your company to communicate with the media. Our media training workshops involve a practical approach including practicing interview scenarios and learning how to handle difficult questions.
We also offer an online PR 4 SMEs course to help small to medium sized businesses not yet ready to invest in a PR partner to gain and utilise PR skills in-house. Our specialised PR training course, PR 4 SMEs helps prepare businesses so that they can effectively communicate with their target audience via the media and digital landscape.
Our end-to-end PR & Communications service includes:
☰ End-to-end PR & communications strategy
☰ Developing your PR plan
☰ Working with your brand to identify key messages
☰ Developing and pitching media releases, alerts and articles
☰ Issues management
☰ Sourcing and submitting awards applications
☰ Sourcing and acquiring speaking opportunities
☰ Engaging the media
☰ Media monitoring
☰ Media training workshops
☰ Online PR training
Contact us today to discuss developing an effective PR and communications program for your business.
Green Door Co offers a range of PR and communications services, as outlined below. Click through to find out more.
Why Your SME Should Hire a Sydney PR Agency
Small and medium-sized enterprises (or SMEs) make up the largest part of the Australian business market. This fact makes sense: after all, a business has a long way to go between being founded and becoming a company that can be described as ‘large,’ ‘national,’ ‘multinational’ or ‘corporate.’
What doesn’t make sense is the fact that SMEs are often excluded from marketing opportunities. Marketing teams and marketing agencies frequently price themselves out of the range that SMEs are willing or able to pay. As a result, the average SME ends up either going it alone with PR or entrusting these vital tasks to an unproven firm or independent contractor.
Introducing Green Door Co
That’s where Green Door Co comes into the equation. We are a new PR agency in Sydney, having just opened our doors in June 2016. However, there is also something unique about us that will make our services attractive to many, many prospective clients throughout Australia: we target SMEs specifically.
That’s right: we are a Sydney PR agency that focusses on helping small and medium-sized businesses. We aren’t just an SME PR agency in name only, either. Everything from our services to our communication to our style to our prices has SMEs in mind. If you have previously been interested in hiring a PR firm for your business, but have shied away from doing so due to unaffordable prices or poor culture fit, give us a try. We promise: we will give you the PR and marketing experience you’ve been seeking.
Three Reasons to Hire a Sydney PR Agency
If you’ve been browsing Sydney PR agencies, looking for a company that services SMEs specifically, you probably already have a few reasons for wanting someone else to handle your marketing. For instance, outsourcing PR and marketing to a third-party company will free up the time you have been spending while trying to do those things yourself. However, that reasoning accounts for just a small percentage of what a good marketing agency can do for your brand. Here are three more core benefits:
- A PR agency will help you grow: No business can take off without awareness, interest and respect. A good PR marketing campaign can do all those things—giving your business the tools it needs to grow and become profitable.
- A PR agency is versatile: PR and marketing encapsulate a lot of different services. At Green Door Co, we can help you unlock creative and effective solutions in the realms of social media, content copywriting, and general public relations.
- A PR agency brings experience: You know your business and your industry well, but have you ever run a PR or marketing campaign? Instead of trying to learn PR and marketing on the fly, hire a Sydney PR agency and let someone who knows the field do the work for you. You’ll see better results faster and with much less time and frustration.
Are you tired of contacting PR agencies in Sydney whose prices and services simply aren’t compatible with SMEs? Put your trust in Green Door Co instead and learn what it’s like to work with a true SME-focused marketing firm. Call us today on 02 8040 2848 to set up a consultation.