content Tag

how you use customer data matters

How you use your data matters – here’s why

Nowadays, it’s easier than ever before to collect significant amounts of data on your customers. From demographic data to behavioural data, and everything in between. This has significant benefits for your business. But, without using this data the right way, your business can miss out....

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How to develop a content marketing strategy

Content marketing provides an effective way for brands to build brand awareness, gain new customers, and build loyalty and trust amongst existing audiences. Creating a content marketing strategy involves determining what you would like to accomplish through content and finding a way to make it...

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Woman taking visual types of content with iPhone

What types of content are most effective?

Sharing engaging content is key to a successful marketing strategy. It can help boost your SEO, build your credibility, strengthen your brand presence and engage new customers. So, what types of content should you be using in your marketing? Here are a few content types that...

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Woman sitting on floor thinking about blog posting

How often should you be posting to your blog?

Maintaining a blog is one of the best ways to attract an engaged audience to your offering. A successful blog can drive more traffic to your website and channel new users into your sales funnel. While there isn’t a perfect posting frequency we’d recommend, publishing a...

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Written and image content on a desk

Where to find inspiration for new content

Creating relevant, engaging and rich content on a regular basis can be a challenge for brands. It can be tricky to remain inspired and formulate new content ideas that will attract attention while prompting engagement amongst your target audience. So where are the best places...

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turquoise typewriter on rustic desk in-between plant and notebook

How to reuse your blog post 6 different ways

Recycling old blog content for new mediums is a great way to reach a different audience and build your customer base. Everyone engages with content in a different way. While some people might prefer to read blog content, others will be more receptive to visual...

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