In today’s increasingly visual world, video has become an indispensable tool for captivating audiences and conveying messages effectively. The realm of business award submissions is no exception. As award programs evolve, video is playing an increasingly pivotal role in helping businesses stand out from the competition and increase their chances of winning.
Many awards programs are now integrating video into their application process as a supplement or replacement to a written submission.
Our Director, Heather Marano, recently discussed the transformative power of video submissions on the DIY Video Productions podcast. In this episode, Heather dives deeper into the benefits of video and offers practical advice for creating a compelling and impactful award submission video.
You can listen to the podcast episode here: DIY Video Productions podcast episode on harnessing awards for business growth.
The rise of video in award submissions
Several factors contribute to the growing prominence of video in award submissions:
Engaging storytelling: Video allows businesses to tell their stories in a more compelling and immersive way, creating a lasting impression on judges.
Visual evidence: Videos can provide tangible evidence of achievements, making it easier for judges to understand the impact of a business’s work.
Authenticity: Video can convey a sense of authenticity and personality, helping businesses stand out from competitors.
Accessibility: Videos are more accessible than written submissions, making it easier for judges to consume and understand information.
Key benefits of using video in award submissions
Enhanced storytelling: Videos can bring your business story to life, making it more memorable and impactful.
Increased engagement: Visual content can be more engaging than text, capturing the attention of judges and increasing the likelihood of your submission being remembered.
Improved understanding: Videos can clarify complex concepts and provide a deeper understanding of your business’s achievements.
Differentiation: In a crowded field of award submissions, video can help your application stand out from the competition.
Tips for creating effective award submission videos
Know your audience: Understand the judges’ perspectives and tailor your video content to their interests and needs.
Keep it concise: Aim for a video length that is engaging but not overly long. A well-crafted video can be as short as 30 seconds to 2 minutes.
Focus on key messages: Clearly communicate the most important aspects of your business and its achievements.
Leverage storytelling techniques: Use storytelling techniques to connect with your audience on an emotional level.
Partnering with an awards submission agency
If you’re unsure about how to create a high-quality award submission video, consider partnering with an awards submission agency like Green Door Co. Our team of experts can provide guidance, support, and access to professional video production services.
By leveraging the power of video in your award submissions, you can significantly increase your chances of success and elevate your brand’s visibility.
Ready to take your award submission to the next level? Contact Green Door Co today to discuss how we can help you create a winning video.
