Is it time to build a new website?
As business owners operating in a digitally savvy world, we should be well aware that today’s technological landscape is about evolution. Sure, it’s about revolution too, but evolution is a realistic starting point that allows us to catch up and keep up with other revolutionaries. What does this have to do with building a new website? Let’s take a look back before we jump ahead.
The evolution of web design
Have you ever noticed the changing presence of the Google homepage? The changes over time are so subtle that somehow the first time you notice it, your whole world feels like it has been turned upside down. This might seem like a slight over exaggeration, but when you consider companies making huge, epic changes to their user interface design (UI) the fact that Google has made only minute changes over the course of 20 years is staggering. Nonetheless, the Google homepage is a fantastic example of website evolution.
Through the course of time, you can see that although their premise has largely stayed the same, their user experience has changed regularly. Google’s changes have been solely based on making their customer’s lives easier, which in turn, makes for great data collection and user insight.
Here are just a few examples of Google’s website changes:
So, taking some inspiration from google, let’s examine some of the reasons why it may be time for a new website. Here are some questions to ask:
Is the customer experience good enough?
Once you’re on a website you want to be able to quickly and easily navigate your way around to access the information you’re after. Or sometimes, you’re just happy to browse. Either way it’s important that the customer experience of a website is intuitive. Understanding what your customers are looking for, what interests them or intrigues them, is the key to unlocking a truly user friendly experience. Once you unlock these secrets, your website will perform more efficiently and effectively.
Is your website mobile optimised?
In April 2015 Google announced that all websites will need to be mobile optimised if they are to be featured within their results. This is because more than 10 countries (including USA and Japan) now search more on mobile and tablet devices than on desktops. And Australia is not far behind.
Google was so adamant about this change that they will now penalise your website for not being optimised, meaning you will be pushed further and further down the ranks. Considering 94% of people don’t click past the first results page, it’s in your best interest to keep Google on your good side.
As always, Google wants to make its customer’s happy and ensure their user experience is as good as it can be. In this case, that means providing content that is easy to read and relevant to those searching on a mobile device.
How is your website’s SEO performing?
Those three little words: search engine optimisation. Ultimately meaning the “organic listings within a search engine”. If read between the lines SEO really means “making Google happy”. Your website’s SEO is determined by a number of criteria set by Google, which help decipher how relevant, accurate, meaningful and usable your content is. Google wants to help its users find the answers they are looking for, which means making businesses adhere to their rules.
Is your website old?
Nobody has ever built a website and assumed it was going to last forever. There are a bundle of reasons why your website might be too old. You could have outgrown it, your business brand positioning or messaging could have shifted, or it just simply looks outdated. In addition to this the platform could be too slow or uses old technology and plugins – like flash. These are all good enough reasons to cut the cord and undergo what we like to call an “interfacelift”.
Whether your website needs a rebuild, fresh strategy or new content, contact us today to discuss your online presence.