When is it time to outsource your marketing and social media?
Considering outsourcing your marketing and social media but aren’t sure whether the timing is right?
Outsourcing is a process whereby you delegate a task or project to someone else, outside of your business.
The benefits of outsourcing
When you outsource your marketing and social media, you are creating opportunities for yourself and your business to access expert services and advice on a flexible and cost effective basis. You’re also freeing up your time to concentrate more on the core of your business, and its growth. Remember, your time is your most valuable asset.
Read more about the benefits of outsourcing in this blog post.
What types of marketing and social media tasks can you outsource?
So what exactly can you outsource when it comes to marketing and social media? Pretty much all of it!
Some of the many marketing and social media tasks you can outsource include:
- Marketing and social media strategy development
- Social media writing and scheduling
- Competitor research and analysis
- Email marketing campaign set up and distribution
- Public relations
- Content creation
- Article and blog writing
- Lead generation
- Design work
- Photo editing
- Video production
When is it the right time to outsource your marketing and social media?
It’s different for every business, but here are a few good signs that you’re ready to start outsourcing:
Your marketing strategy is bare, or non-existent
A well thought out and put together marketing strategy takes time and effort. There’s not a lot of point in heading in one direction with your marketing if you don’t know where you’re going or why. A marketing strategy can help set your business’ objectives up so that you’re on the right track.
You’re overwhelmed by constant digital changes and can’t keep up
That’s what the experts are for! It’s our job to keep up with the latest in algorithm changes, software updates or digital developments. We pass that knowledge onto our clients and embed into our work with them.
Your to-do list is never ending
You don’t need to wear all the hats when running a business. If you do, you’ll likely never reach the end of your to-do list. There’s only so many hours in a day, and if you want to grow your business, you need to spend that time expanding on your products or services, and not on the marketing tasks you could be outsourcing.
You’re not getting the results you want
Unless you’re a marketer by trade, chances are you’re not covering all bases when it comes to your marketing and social media. Doing it all yourself can seem like a good idea at the time, but when you haven’t posted on social media in over a week, you don’t have an email list or you’re website is outdated, who is really losing in that scenario?
Your current marketing team is overworked
You may already have an in-house marketing person or team, but it’s pretty common for the work to outweigh the time these people have for it. Outsourcing can be a great support with your current set up, as you’re essentially accessing a team of experts for less than the cost of another full time employee.
Keen to free up some time so you can work on your business, instead of in it? Speak to a marketing consultant at Green Door Co today.