What types of content are most effective?
Sharing engaging content is key to a successful marketing strategy. It can help boost your SEO, build your credibility, strengthen your brand presence and engage new customers. So, what types of content should you be using in your marketing?
Here are a few content types that can be used to bolster your marketing strategy and drive results.
If used strategically, video content can engage target audiences both efficiently and effectively. It can grab people’s attention and prompt them to act. Because of this, it’s a great tool for building brand awareness and driving conversions.
Brands can use video to communicate important information like brand announcements, product updates and event information. Video can also be used to strengthen your brand identity through branding reels, behind the scenes videos and live interviews.
Managing an online blog is a great way to build leads and position yourself as a leader in your field. By providing expert insights into your industry and products, you can boost credibility for your brand and drive more sales.
Blog posts can also help boost your website’s SEO. Each time you publish a blog post on your website, it is indexed by Google and other search engines. Publishing blog posts on a regular basis can help your target audience find you online.
An eBook is a long form digital publication that provides an evaluation or insight into a certain topic. Like blog posts, an eBook can be used to showcase your expertise and build your brand’s reputation. It can also be used as a lead magnet. By offering your eBook to your target audience in return for details like an email address or phone number, you can attract warm leads to your business.
An infographic is a visual representation of information. It is an image that includes graphics, stats, short punchy facts and word snippets. Infographics are particularly effective for targeting and engaging visual learners.
A case study is an analysis of a customer or client’s experience with your business. It can provide insights into how you satisfied your customer’s needs with your product or service. Case studies can be used as a marketing tool for your business. Similar to a testimonial, a case study provides an endorsement for your brand or product, but does so in an even more in-depth manner. By displaying a case studies page on your website, you can help new customers or clients decide whether they would like to engage with your offering.
An image is a means of visual communication and can tell a story in a very precise way. Visuals can be used in many ways in your online marketing efforts. Whether it’s feature images for your blog posts, product images, visuals you share across your social channels or advertisements, images can help build your brand story and engage new customers.
A podcast is a series of audio recordings on a particular topic or series of topics that can be downloaded and listened to. A podcast is a great option for repurposing content that you already have on your blog, across your social channels or in your eBooks. It provides an opportunity to reach a new audience – people who are aural learners.