When it comes to entering Business Awards, many businesses fall prey to the fallacy that they’re not up to scratch. They believe their achievements, while commendable, simply aren’t award-worthy, overshadowed by seemingly more impressive competitors. This, however, is more often than not a misconception.
In our experience, most businesses underestimate their achievements, not the other way around.
What businesses may consider to simply be “good enough” is often exactly what awards judges are looking for. Taking that leap of faith to submit your nomination could be the key to unlocking a win.
The perils of perfectionism
The pursuit of perfection can be a double-edged sword. It fuels innovation and drives us to constantly improve, but it can also lead to crippling self-doubt and missed opportunities. When it comes to awards, businesses often get caught in this trap. They compare themselves to industry giants or focus on perceived shortcomings, overlooking the very aspects that make them stand out.
This is often exacerbated by a phenomenon known as imposter syndrome. Despite demonstrable success, feelings of inadequacy or a belief that achievements are a result of luck rather than skill can hold businesses back from claiming their rightful place in the spotlight.
The power of perspective
The reality is, awards judges aren’t looking for unicorns – businesses that are flawless and perfect in every way. They’re looking for impact, innovation, and a commitment to excellence. You might not be the fastest-growing company in your field, but if you’ve developed a niche solution that’s demonstrably improving your customers’ lives, that’s a story worth telling. Did you overcome a significant challenge and emerge stronger? Did you implement a unique and sustainable practice that sets you apart? These are all narratives that can resonate with judges and showcase your true value.
The beauty of “Good Enough”
Here’s the secret – “good enough” in the context of awards recognition can be truly exceptional. It means you’ve built a successful business, navigated challenges, and consistently delivered value to your customers. You’ve demonstrated a commitment to growth and a positive impact on your industry. These are all qualities that awards judges actively seek.
Don’t let setbacks stop you
Even if your business hasn’t experienced meteoric growth or encountered some setbacks along the way, don’t let that deter you from submitting an award nomination. Awards often have categories or questions specifically designed to recognise resilience, innovation in the face of adversity, or outstanding contributions from smaller businesses. Your journey, your ability to overcome obstacles, and your unwavering commitment to your vision could be precisely what sets you apart.
Taking the leap: from “Good Enough” to award winner
Now that you’ve shed the shackles of perfectionism and embraced the power of “good enough,” it’s time to take action. Here are some tips to ensure your award nomination shines:
Identify the right awards: Research awards that align with your business’ values, strengths, and achievements. Don’t cast a wide net; focus on those that truly recognise your specific story.
Craft a Compelling Narrative: Awards are about more than just numbers. Tell a story that showcases your journey, your impact, and the values that drive you. Focus on the “why” behind what you do, and how your business makes a difference.
Highlight your achievements: Don’t downplay your successes. Gather data, testimonials, and case studies that demonstrate the positive impact your business has had. Quantify your achievements when possible, but don’t forget the qualitative aspects as well.
Seek guidance: The awards nomination process can be complex. Partner with an agency that specialises in crafting award-winning submissions. They can help you refine your story, develop compelling materials, and navigate the intricacies of the application process.
Ready to Claim Your Recognition?
At Green Door Co, we turn what you may see as “good enough” to great! We work with Australian businesses of all sizes to transform their stories into award-winning submissions. Let us help you shine a light on your achievements and unlock the potential of awards recognition. Contact us today for a free consultation and discover how “good enough” can become extraordinary.
