Will Snapchat’s new updates change how you snap?
Snapchat. So huge right now.
Even if you’re not using it, it’s likely that you’ve heard of Snapchat, and perhaps been caught in the crossfires of a friend or coworkers snap story as they hilariously share their moment with a flower crown filter. Snapchat allows users to send videos or photos that disappear after a few seconds, or you can save them to be viewed for up to 24 hours.
Snapchat can be a lot of fun, and has increasingly become a great way for brands and businesses to showcase their personalities and behind the scenes action. The app used to only attract a mainly younger audience but in the past year has completely skyrocketed amongst all ages, with many more celebrities, brands, businesses, and personalities joining.
It’s no surprise that after the influx of attention and increase in user base, Snapchat are looking at ways to monetise the app. After all, they are a business, and we as users get to enjoy this app for free. It does, however, make us wonder how the authenticity of Snapchat will change once users are able to upload pre-made content, or push more and more ads to their viewers. Will users start to leave the app, as they have done with others such as Facebook?
It all still remains to be seen, but in the meantime we wanted to take a look at some of the changes to Snapchat:
Snapchat has recently introduced ‘Memories’, an update that allows users to easily save their photos and videos, and also to share old photos and videos taken outside of the app. Users can upload content from their camera roll, and send it to friends or put it on their story, however content that isn’t brand new will have a timestamp so viewers are aware.
Users will even be able to look through their saved snaps to see them by date, location or search by keyword.
This update promises users more flexibility as they can share and save their content within Snapchat, giving them easier access it to again at a later time, or collating it to create new stories.
As said above, we all know that Snapchat is looking to start monetising, and making it easier for brands and businesses to get in front of a very captivated, engaged and mostly untapped audience.
With that will come Snap ads which will be featured between stories. These will happen intermittently when you flow from one person’s story feed to another, without losing content users are intending to watch.
Snapchat are also working on technology that will allow targeted ads to users to when the app detects certain items in their snaps. For example, a coffee cup in your snap may mean you see a local coffee business’ ad that day. It is good news for local businesses, and could prove to be quite successful.
But not to fret, even with all the potential for advertising, Snapchat have assured users that they will review every ad for quality purposes, and ensure that users are not bombarded with too many ads so as to lose out on user experience.
With the success of their other service introductions in the past such a geofilters, face filters, and chat, we are excited to start using the new features, and to see where Snapchat takes us next!
If you’d like to see how Snapchat can work for you and your business, contact us today.