“Green Door Co gets results; the hit rate they’ve helped us achieve has been amazing. We’ve either been a finalist or winner in every award.” – Sean Rooney, Director, Amire
Amire
Your optimal digital marketing partner.
www.amire.com.au
Objective
Shine a spotlight on Amire’s capabilities and leverage that credibility across marketing and sales channels.
Benefits of Working with Green Door Co
- Strategic selection of awards.
- In-depth interviews and collection of company data.
- Writing, submitting, and managing the entire awards process.
Value Created
- 100% success rate for getting shortlisted.
- Award accolades leveraged to pitch and win a 180k client.
- Reinforced market-leading position and credibility.
- Created marketing collateral that gets industry-wide attention.
Amire is a performance marketing agency specialising in search engine optimisation (SEO), paid search, analytics, social media, conversion rate optimisation and marketing automation. The founder, Sean Rooney, was one of Australia’s first online search specialists in 2002. Amire is now one of Australia’s most reputable and experienced search agencies; their wealth of knowledge and experience reaps dividends for their clients in terms of double and triple-digit sales growth.
Objective
After so many years of delivering digital marketing success for clients, Amire felt it was time to turn the spotlight on themselves. Working in such a competitive space, they sought to reinforce their market-leading reputation as they continued to build credibility for the business.
“It’s not about winning an award three years ago; It’s about having that consistent credibility. Winning awards every year can mean the difference between yourself and a competitor.”
Amire targeted three key audiences with their awards strategy. The first was prospects, using accolades to nurture new connections and as a concrete marketing deliverable in proposals. Reaffirming the confidence of existing clients was the second. People come and go in companies, and other agencies are sometimes considered. Amire wanted to ensure they were competitive enough to be the top choice every time. Thirdly, they wanted recognition for the work of their high-performing team to motivate and enrich a strong company culture.
Solution
Having undertaken the time-intensive awards submission process in the past and understanding the challenges, Amire decided to engage award experts Green Door Co to help them achieve their objectives. “It’s a lot more than just a writing process. We believed working with a specialist company would significantly improve our chances”, explains Director Sean Rooney.
Green Door Co’s approach with Amire started with identifying the awards available under what categories and which of those best aligned with Amire’s broader business goals. Expected return on the investment in both time and money was also a consideration as entering awards often has a financial component; some are free, but many require an entry fee.
The project then progressed with in-depth interviews addressing specific criteria of the different awards, plus gathering supporting data such as financials and case studies, all organised, prepared and submitted by Green Door Co, ensuring an easy and enjoyable experience for Amire.
“At each stage, Green Door Co summarises what’s done, what’s needed and whose responsibility that is. So I don’t need to worry about what’s happening in the background; it’s just so easy.”
Value Created
“Green Door Co gets results; the hit rate they’ve helped us achieve has been amazing. We’ve either been a finalist or winner in every award.”
Amire’s achievements helped them secure a new client worth 180k+ annually off the back of a proposal that specifically requested evidence of such accolades—affirming the value they’re providing and the validity of their awards strategy.
Beyond leveraging their wins to secure new business, Amire’s awards cement their credibility, relevancy and position as a leader in their field for existing clients. Announcing a win often triggers a cycle of congratulations and requests to connect or reconnect. The awards are now core inclusions in Amire’s sales and marketing processes as they consistently discover new ways of utilising that recognition across their outreach to incredible effect.
“Demonstrating credibility to clients is huge; this industry is very competitive, and you need to stay relevant”, Sean says, “Awards open a lot of doors. They make a difference.”
AWARD WINS
Winner
2024 Asia Pacific Stevie Awards
Award for Excellence in Innovation in Business Product & Service Industries
2023 International Business Awards
Company of the Year – Advertising & Marketing
2023 Asia Pacific Stevie Awards
Award for Excellence in Innovation in Business Product & Service Industries
2022 International Business Awards
Company of the Year – Advertising, Marketing, & Public Relations – Small
2021 Small Business Champion Awards
Marketing Services
Finalist
2024 Small Business Champion Awards
Digital Marketing Services
2024 Small Business Champion Awards
Business Growth
2023 Semrush AU Search Awards
Best Online Marketing Campaign – Retail
2023 Sydney Metro Business Awards
Excellence in Small Business
2023 Small Business Champion Awards
Digital Marketing Services
2022 Sydney Metro Business Awards
Excellence in Small Business
2022 Small Business Champion Awards
Digital Marketing Services
2021 Small Business Champion Awards
Business Growth
2021 Business NSW Business Awards
Excellence in Small Business
2020 Small Business Champion Awards
Marketing Services
Business Growth
