Why is social media such a big part of marketing?

Why is social media such a big part of marketing?

Do you ever find yourself wondering if you can get away with not having social media as part of your marketing strategy? Maybe you feel like your customers aren’t on social media, or you feel like you’re spending so much time on social without a return.

Well, sorry to burst the bubble, but social media is a massive part of any marketing strategy these days, and it’s here to stay. Don’t let that overwhelm you though – you don’t need to be on all social media platforms, and in fact, you shouldn’t be. Instead, focus on the platforms that will best benefit your business and achieve your desired results.

If you’re a little on the fence, we’ve put together some reasons why you might want to jump on the social media bandwagon:

Social media allows you to reach audiences worldwide

Location isn’t an issue when communicating on social media. Whether locally or globally, social media can help you reach and interact with people that are interested in your products or services.

Social media is a cost effective way to increase brand awareness

Social media marketing is one of the most affordable ways to spread the word about your business. Social platforms are free to join and use, and any advertising you choose to do is usually cheaper compared to more traditional marketing tactics.

Social media helps you to build relationships with your consumers

You need to invest time in building relationships on social media. This will build people’s trust in your brand. Trust is the name of the game on social media. The more that people interact with your brand on social media, the more they get to know and like you, and that loyalty can be the golden ticket you need to see more sales in your business. Whether it’s through a Facebook ad or a feature on the Instagram discovery pages, social media is a great way to engage your customers in a long-term relationship.

Social media can help increase your sales

More and more these days, people are buying goods through social media, or at the very least they are seeing what’s available and purchasing later on, either through your website or in-store. You can even set up ads to follow these people around the internet to remind them of the products they were looking at! If your business isn’t on social media to begin with, you could be losing out on a huge amount of potential sales.

Social media allows you to learn about your customers

In what other format could you ask a question to your audience and get instant feedback from hundreds or thousands of people at once? Social media is a great way to validate new ideas before committing to them, or to hear directly from them about what they want from you.  

Social media can position you or your business as a thought leader

While building relationships with your customers is of utmost importance, you can also use social media to connect with other industry professionals and build on your thought leadership. Thought leadership is where you establish yourself as an expert and become the go-to person in your field.

So, have we convinced you? Go forth and take the social media world by storm! And if you’re a bit unsure about how to present your brand online, check out our post about humanising your brand on social media.

We live and breathe social media here at Green Door Co, and we’d love to help your brand stand out online. Give us a call today to discuss your future social media marketing strategy.

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