“You must have content on your website that appeals to the decision-makers, and award wins definitely have credibility.” – Tracy Miller, CMO, Keeping Company
Keeping Company
Your complete accounting solution.
www.keepingcompany.com.au
Objective
Create credibility-boosting content to highlight the company’s innovative approach to business accounting services and appeal to decision-makers.
Benefits of Working with Green Door Co
- Roadmap of authority building award submissions.
- Expertise, experience and an outside perspective.
- Offering intuitive, proactive solutions through a deep understanding of the business
Value Created
- Won prestigious Bookkeeping Firm of the Year in the Australian Accounting Awards twice.
- Huge traction and spike in traffic across marketing channels on every win.
- High-level reflection created better ways to innovate and improve the business.
Keeping Company is an award-winning accounting, business management, and bookkeeping firm, delivering bespoke accounting solutions since 2011. Their innovative use of cloud-based products produces a more streamlined, flexible and accessible service for businesses compared to conventional models. The success of their approach is reflected in their business growth, expanding to a team of over two dozen and recently hitting the five million dollar turnover milestone.
Objectives
For over a decade, Keeping Company has led the industry with their revolutionary use of technology and ability to embrace new ways of doing business, ways that traditional accounting firms either don’t understand or couldn’t do holistically. So they felt that including an awards program in their marketing strategy would provide recognition for the growth their effort and innovation had helped them achieve.
For Keeping Company, adding awards into the mix was building on an already strong marketing strategy, of which building and demonstrating credibility has always been an essential element. A company’s decision to change who they are investing in for accounting and advisory services often involves multiple stakeholders. So, to reach those stakeholders, Keeping Company takes a broad, multi-channel marketing approach that ultimately drives traffic to their website.
“You must have content on your website that appeals to the decision-makers, and award wins definitely have credibility.”
Solution
After researching who might be the right fit partner for their awards strategy, Chief Marketing Officer Tracy Miller reached out to Green Door Co.
“I knew that Green Door Co had expertise and experience. But, I also thought it might be nice to have an outside perspective.”
Green Door Co was able to present a package of suggested awards detailing the dates for submission, the cost of each entry, and what the process would look like. “It was just so thorough”, Tracy explains. “It made it easy for us to decide, yes, this is what we want to do.”
Three years and many awards later, Green Door Co gained such a deep understanding of the business and became so well integrated with the Keeping Company team that their involvement expanded into creating authority-boosting content across several of Tracy’s marketing channels, including website copy, PR, and articles.
“Investing in content production with Green Door Co has been one of the best marketing strategies we’ve deployed. Heather is incredibly responsive, intuitive, and great at coming up with ideas. I work with her; she doesn’t work for me, and I love that relationship.”
Value Created
Keeping Company achieved a finalist nomination in nine awards, going on to win over half of those, including the prestigious Bookkeeping Firm of the Year at the Australian Accounting Awards twice.
“Every nomination or award win gains huge traction and spikes traffic to our website. From a marketing perspective, obviously, we love that!”
From a broader business perspective, Keeping Company recognises the impact on their team who celebrate alongside the directors, knowing they contributed to that success and feel pride in that recognition.
Another high-level benefit of the awards submission process was the opportunity to reflect on accomplishments and think about where they want to go next—evaluating company metrics, setting ambitious goals, and working out even better ways to innovate and improve the business.
“It is a nice process to sit there and look at what we’ve done and celebrate our achievements. You don’t always take the time to do that as a business owner.”
With the initial awards strategy such a resounding success, Keeping Company increased their awards budget to cover another year of submissions. Since hitting that new turnover milestone, they can enter awards they wouldn’t have even considered just a few short years ago. Once again, they chose Green Door Co to support them in the project. “It’s been a great working relationship, not just for the awards, for everything. I feel like Heather is on our team,” says Tracy. “As a business owner slash manager slash CMO who has to juggle a lot of things, I like working with one person to build a relationship and understanding of your content. Rather than a big marketing agency that will fob you off to a high turnover team who might not necessarily be completely invested in your success.”
“Heather has incredible intuition; she’s very proactive and really listens to what needs to happen. I just can’t speak highly enough of her.”
AWARD WINS
Winner
2022 Australian Accounting Awards
Bookkeeping Firm of the Year
2021 International Business Awards
Company of the Year – Business and Professional Services – Small
2021 Australian Business Awards
Business Excellence
2020 Australian Accounting Awards
Bookkeeping Firm of the Year
Finalist
2023 Xero Awards
Accounting Partner of the Year (Winners TBA)
2023 Sydney Metro Business Awards
Excellence in Large Business
Outstanding Business Leader
2023 Australian Accounting Awards
Bookkeeping Firm of the Year
Boutique Firm of the Year
2022 Australian Accounting Awards
Boutique Firm of the Year
2022 Sydney Metro Business Awards
Excellence in Large Business
2021 Australian Accounting Awards
Bookkeeping Firm of the Year
Marketing Program of the Year
2020 MyBusiness Awards
B2B Services Business of the Year
