“The original strategy was to successfully implement a compounding set of external recognition; that’s exactly what winning these awards has helped us do.” – Robin Jerome, Managing Partner, Zeep
Zeep is an incredible example of what winning awards can help you achieve in regard to both client and employee satisfaction. HEre’s a snapshot of their success since joining Green Door Co.
Zeep
Empowering doctors to make the right career choice from graduation to retirement.
www.zeepmedical.com.au
Objective
Winning awards as part of a growth strategy to help build credibility in a highly competitive industry, secure new business, and attract the best talent.
Benefits of Working with Green Door Co
- Provided strategic support for their external recognition program.
- Creating and managing an ambitious multi-year awards timeline.
- Driving the early momentum of the awards program with industry insight.
Value Created
- Entered over 72 awards since 2019.
- Finalist in 8 out of 10 awards entered with a 72% win rate from those shortlisted.
- Successfully attracted and retained high-performing talent.
- Enabled the growth and evolution of the business.
Zeep is an award-winning provider of recruitment services for locum and permanent doctors to regional, rural, remote and very remote hospitals. Since the company was founded in July 2017, it has become one of the five largest suppliers of locum and permanent doctors to Australian hospitals and has placed over 1,500 doctors in regional and remote communities in every state in Australia.
Objectives
Even as a new company Zeep had ambitious growth goals; they knew building credibility in their highly competitive industry quickly was vital to winning new business and attracting the best talent. So, at a little more than a year old, Zeep embarked on a series of meticulously planned growth strategies that would see them expand from a small enterprise into one of the largest suppliers of locum and permanent doctors in Australia.
One of those strategies was an external recognition program that included an intense schedule of entering and winning awards.
For Zeep, the credibility of external recognition is an essential element of tendering for government-based work. More importantly, however, it addresses one of their key challenges; distinguishing themselves from their competition to attract and retain the most talented recruiters and doctors.
Another part of Zeep’s strategy was to extend that external recognition beyond company acclaim. They already had a strong culture of appreciation internally with monthly awards but also wished to offer industry-wide acknowledgement for their high-performing employees by sponsoring and supporting individual award submissions.
Solution
To achieve their external recognition program goals, Zeep partnered with awards specialists Green Door Co who helped Zeep to create and manage a detailed, multi-year timeline of award submissions. Outsourcing something both time intensive and time-sensitive ensured it got done on time, to a schedule. “I could just sort of set and forget”, says Zeep Managing Director Robin Jerome, “and that allowed me time to do what I’m good at.”
“Green Door Co took the time to get to know our business, staff, products, and services, so they knew how to best support us.”
Green Door Co also leveraged their industry insight to recommend relevant awards beyond the most commonly known ones that Zeep might otherwise have not been aware of. Enabling Zeep to secure those initial award wins and build momentum early on in their challenging program schedule. “Those suggestions in the early days were vital to getting that traction and the first few awards on the shelf.”
Value Created
Zeep’s success with their external recognition strategy and focus on winning awards, mirrored the company’s massive growth and meant they started to outpace the credibility of their earlier awards. Once a Small Business Champion Award winner, Zeep’s Managing Director Robin Jerome now sits alongside Australian business notables such as Gina Rinehart and Christine Holgate who were also recognised when Robin won an Executive of the Year award in 2021.
As a result, Zeep has shifted their sights to winning even larger and more prestigious awards. They are now looking beyond domestic recognition to establish international standing through awards for both the business and individual employees.
“The program continues to grow and evolve. The original strategy was to successfully implement a compounding set of external recognition; that’s exactly what winning these awards has helped us do.”
Zeep’s external recognition program has also found success in attracting talent, which is incredibly challenging in Australia, so even that slight edge of credibility and differentiation makes a difference. Regularly at the interview stage, they find people remarking that one of the reasons they’re interested in them as a potential employer is their award recognition. In fact, one of Zeep’s most successful employees revealed he chose the company because they had been awarded the Employer of Choice for three consecutive years. For Zeep, it’s become something they can point to when a potential employee asks, ‘what’s different about you? Why should I work with you versus somebody else?’
“By having an awards program, it has enabled the growth of the business and, to that extent, contributed to our overall success.”
AWARD WINS
Winner
2023 Australian Business Awards
Employer of Choice
2022 TIARA Recruitment Awards
THE DAXTRA RECRUITMENT BRAND OF THE YEAR (Highly Commended)
2022 Sydney Metro Business Awards
Outstanding Employee
2022 Australian Business Awards
Employer of Choice
2021 TIARA Recruitment Awards
The Candidate Experience Award
Best Mid-Size Recruitment Company to Work For
2021 Executive of the Year Awards
HR and Recruitment Executive of the Year
2021 Australian Business Awards
Employer of Choice
2020 Asia Pacific Stevie Awards
Award for Innovative Management in Business Product & Service Industries
Award for Excellence in Innovation in Business Product & Service Industries
Most Innovative Startup of the Year
Award for Innovation in Customer Service Management, Planning & Practice
Award for Innovation in Human Resources Management, Planning & Practice
2020 Australian Business Awards
Employer of Choice
2020 Small Business Champion Awards
Recruitment Services
2020 APSCo Awards
Candidate Experience
2019 International Business Awards
Company of the Year
Fastest-Growing Company of the Year – in Asia, Australia and New Zealand
Most Innovative Company of the Year – Up to 100 Employees
Startup of the Year – Business Services Industries
Founding Team of the Year – Business Services Industries
2019 Asia Pacific Stevie Awards
Excellence in Innovation in Business Product & Service Industries
Innovative Management in Business Product & Service Industries
Finalist
2023 AFR Best Places to Work (Phase 1)
2023 TIARA Recruitment Awards
Best Use of Technology (Winners TBC)
2023 APSCo Awards
Excellence in Candidate Experience
2022 Sydney Metro Business Awards
Outstanding Business Leader
Outstanding Employee
Employer of Choice
Excellence in Large Business
2022 TIARA Recruitment Awards
The Candidate Experience Award
The Volcanic Best Use of Technology Award
Growth Recruitment Company of the Year
Best-Mid Size Recruitment Company to Work For
Recruitment Leader of the Year
Back-Office Team of the Year
Community Impact Award
Recruitment Brand of the Year
2022 APSCo Awards
Excellence in Candidate Experience
Best Use of Digital
2022 Executive of the Year Awards
Entrepreneur of the Year
2022 Telstra Best of Business Awards
Outstanding Growth – NSW
2022 RCSA Awards
Rising Star
Candidate Care
2021 Small Business Champion Awards
Recruitment Services
Business Growth
2021 TIARA Recruitment Awards
The Volcanic Best Use of Technology Award
Growth Recruitment Company of the Year
2021 APSCo Awards
Best Use of Digital
2020 MyBusiness Awards
Customer Experience Experience of the Year
2020 Executive of the Year Awards
HR and Recruitment Executive of the Year
2020 Small Business Champion Awards
Business Growth
Small Business Champion Entrepreneur
2020 RCSA Awards
Candidate Care
2019 MyBusiness Awards
Business Leader of the Year
