Author:Heather Marano

newspapers

How to write a media release

If you have news about your business which may be of interest to the media, distributing a media release is a tactic you should consider. A media release (or press release) is a statement which announces your news and is distributed to multiple media outlets...

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Does my business need PR?

For SMEs, choosing how to invest your marketing budget can be challenging. How do you know which channel to invest in and when? When it comes to public relations (PR) in particular, many SMEs know that PR may be helpful for their business, but they...

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How much should you spend on marketing?

One of the questions we often get asked at Green Door Co is ‘how much should my business spend on marketing’? If you’re in the middle of putting together your budget for next financial year, no doubt this question will have crossed your mind. A Gartner...

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